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Get to know us

With over 20 years of experience, Rovella has a rich history in the footwear industry. Our shoes, crafted with quality materials and skilled craftsmanship, appeal to people of all ages. In addition to fashionable designs, we incorporate technologies that provide all-day comfort. At Rovella, we aspire to offer our customers not just shoes but also a lifestyle.

gray concrete wall inside building
gray concrete wall inside building

Our mission

Our smission at Rovella is to provide shoes that blend style and comfort with every step, making our customers feel better in their lives. We strive to earn their trust by offering quality and stylish shoes tailored to their needs at accessible prices, enhancing their confidence and happiness with each step.

Our vision

Our vision at Rovella is not only to be a brand in the shoe industry but also to be a partner shaping our customers' lifestyles. We aim to be a trend-setting brand with innovative designs, committed to sustainable production and ethical values, adding value to both our customers and our planet.

white and black abstract painting
white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer